Lara Stone is the new face of Giorgio Armani cosmetics.

Giorgio Armani has named model-of-the-moment Lara Stone as the new face of their cosmetics campaign. The debut image is for Armani's new 'Eyes to Kill' mascara which focuses on Stone's incredible eyelashes with a close-up image of her face. Lara's trademark bleached eyebrows, as well as her eyes and cheekbones are highlighted with only part of her pouty mouth on show whilst she is seemingly giving a sultry, sexy look from the shadows - how very Morticia Addams.

Lara Stone for Giorgio Armani cosmetics

Morticia Addams from The Addams Family

The voluptuous model already fronts several major campaigns including Louis Vuitton and Jaeger. She has also recently taken over as the face of Prada's fragrance 'Infusion d'Iris' from fellow top model Sasha Pivovorova who was incidentally the face of Giorgio Armani cosmetics last season too.

Lara Stone for Prada fragrance

Sasha Pivovarova for Giorgio Armani cosmetics

Sasha Pivovarova for Prada fragrance

More soon.

Lara Stone for Giorgio Armani cosmetics photo from ElleUK.com