Thursday, 15 April 2010

H&M gets ready for the festival season.

Chosen to front H&M's latest 'Fashion against AIDS' festival campaign are Lizzie Jagger and Lou Doillon, a brilliantly chosen mix of fashion and rock 'n' roll royalty. Doillon's mother is the namesake of the famous Hermes Birkin bag, Jane Birkin. It is also common knowledge that Jagger is the daughter of Mick Jagger and longtime lover Jerry Hall, she is also the older sister of up-and-coming British Fashion Council's 'Model of the Year' and current face of Rimmel London, Georgia May Jagger.

The collection goes on sale in H&M stores next month. 25% of sales will go to youth HIV/AIDS awareness projects which help to promote the message of safe sex among young people. H&M's collection will include everything you could possibly need for a great festival experience - not only gorgeous clothing and accessories but also tents and sleeping bags, and even menswear for your boyfriend. What more could a girl ask for? Now if only I could look like that after 3 days in a tent..

More soon.

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