Thursday, 22 April 2010

Gucci Opens New Pop-up Store in London.

Last night was the glamourous opening of Gucci's new Icon-Temporary pop-up store in London. Everyone was there, from models to editors to musicians, to celebrate Mark Ronson's collaboration with Gucci. The party was co-hosted by Dazed & Confused co-founder Jefferson Hack and Gucci's Creative Director Frida Giannini, as well as Ronson. Surprisingly Frida made it over from Italy despite the current ash crisis; I'm sure thousands of stranded holidaymakers would love to know her secret..

Gucci's new pop-up store in Covent Garden

Mark Ronson, Frida Giannini and Jefferson Hack

The guestlist for the party was like a who's who in music, fashion and film. There were celebrity couples a-plenty; supermodel Anouck Lepere accompanied her fiance Jefferson Hack, Yasmin and Simon Le Bon showed up arm in arm, as did new Harry Potter golden couple Bonnie Wright and Jamie Campbell Bower. One Night Only frontman and the current face of Burberry, George Craig also made an appearance minus his Harry Potter Burberry sidekick Emma Watson, Vogue royalty Julia Restoin-Roitfeld came with her Gucci model boyfriend, and of course it wouldn't be a bona fide fashion party without Leigh Lezark DJ'ing.

Anouck Lepere

Leigh Lezark (centre)

Clearly one party is just never enough, and so those who were still in the mood moved on to legendary jazz club, Ronnie Scott's for the afterparty where Friendly Fires and Patrick Wolf performed. Also on stage was Mark Ronson's side project with Sam Sparro and Theophilus London, 'Chauffeur', who were joined by Simon Le Bon and Nick Rhodes of Duran Duran for a surprise performance. And even more celebrity faces showed up to support Gucci including the likes of Johnny Borrell, Dominic Cooper and Poppy Delevigne.


Friendly Fires

Getting back to the man of the hour; Mark Ronson has designed two pairs of trainers for the Italian luxury brand - a herringbone high-top boat shoe which is appropriately named the 'Gucci Ronson', and the black and white polkadot 'London Gucci Ronson'. The 'London Gucci Ronson' is only available for purchase via the Gucci iPhone app, thus making it even more exclusive and special, obviously. Ronson spoke of his own affinity for footwear saying, "I spent many years as an avid sneaker collector, so I wanted to make sure these Gucci shoes were truly special, both from an aesthetic point of view and a collectable one." Anyone who buys a pair of Gucci Ronsons will receive a free Chauffeur LP.

Mark Ronson with his design efforts for Gucci

In addition to Mark's creations, Gucci's Creative Director Frida Giannni has designed a limited edition collection of 17 sneaker styles (only 2 of which are for us girls) especially for London, prices start at £395.

The interior of Gucci's Icon-Temporary London store

One of only two styles for women in the limited edition collection

Now that Icon-Temporary has come to London, Gucci has given their classic green and red logo a British makeover just for the occasion with some rather fitting royal blue, how thoughtful. This is the third Gucci Icon pop-up store that has been seen around the world. The first was in New York back in October, then in Miami in December. A fourth pop-up is set to open in Tokyo in June. If you want to pick up some limited edition Gucci sneakers then you better get down to 37 Earlham Street, Covent Garden quick; the store is only open for three weeks from today!

More soon.

Press photos from David M. Bennett / Getty Images

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