Friday, 23 April 2010

Beth Ditto designs second plus-sized collection for Evans.

What better celebrity to design a collection for plus-sized high street store, Evans, than the larger-than-life Gossip frontwoman, Beth Ditto? ..Noone. Exactly.

Beth Ditto

It's understood that Ditto has been in meetings with Evans' head of design, Lisa Marie-Peacock, working on her follow-up collection for the brand. Her first range, which was launched in July of last year, was a huge success so understandably there is a lot of buzz surrounding her Autumn/Winter 2010 design efforts.

Beth Ditto's first collection for Evans

Her last line was a reasonably tamer reflection of her own personal outrageous style, albeit with leggings and sequins a-plenty, and her second line promises not to disappoint. I am rather excited about Ditto's eclectic sources of inspiration which reportedly range from 1940's wartime romanticism to punk to the noughties to the diverse places she visited whilst on her recent world tour. Evans' head of design, Lisa-Marie Peacock, said that “This is a concept for girls with different styles, shapes and sizes. Beth wanted to make modernised versions of style through the years, to create a unique and mix-matching collection.” I must admit, I can't wait to see what she's come up with.

At a size 22, Ditto is constantly pushing the boundaries of what society deems acceptable for a woman of her size to wear, often choosing to strip down to her underwear on stage. However, many plus-sized women may not be brave enough to wear sparkly leggings and body conscious dresses (and it's questionable whether they should). Saying that, I'm sure this will prove to be another massive hit for Ditto and Evans and the countless women out there who feel that big can be beautiful.

Performing hit single 'Standing In The Way Of Control' in Sydney earlier this year with her band, Gossip

The bad news for most of us fashionistas is that Evans only stocks sizes 14 - 32, so start eating those cupcakes and piling on the pounds now if you want to wear Ditto's designs come Autumn. Beth will reportedly be making a series of appearances when the range is launched in mid-September so be sure to keep an eye out at your local Evans store!

More soon.

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