Friday, 9 April 2010

The faces of Autumn/Winter 2010.

Considering that most of the big glossy magazines are comprised largely of advertisments these days, it's important that those advertisments are at the very least something nice to look at. Here's what you can look forward to on the pages of next season's issues of Vogue.

It has been announced that Karlie Kloss will be returning for Dior having fronted their Spring/Summer campaign and opened the last two shows. The new advertisement will be shot by renowned fashion photographer Steven Meisel and styled by Vogue's Edward Enninful (you might recognise him from a little film called 'The September Issue'). It seems the 17 year old has quite the hold over, not only John Galliano, but the entire fashion industry; she has already fronted several major campaigns including Hermes, Oscar de la Renta, Dolce & Gabbana, and the Marc Jacobs fragrance 'Lola'. You may also recognise her from a spread in the most recent (May) issue of British Vogue.

Karlie Kloss for Dior Spring/Summer 2010

In an unusual move, Louis Vuitton has opted for two models who didn't walk their Fall runway despite having a whole host of supermodels such as Bar Rafaeli, Natasha Poly, Magdalena Frackowiak, Lara Stone, Mariacarla Boscono, Dorothea Barth Jorgensen, Adriana Lima, Alessandra Ambrosio, Joan Smalls, Lily Donaldson, Karmen Pedaru, Rosie Huntington-Whiteley, Coco Rocha, Jessica Stam and Elle MacPherson to choose from. My favourite super, Natalia Vodianova, who was sat front row for the show has been named as the new face of Louis Vuitton, alongside old favourite Christy Turlington who wasn't even present. Can't wait to see those two Vogue-ing together! Marc Jacobs you are a genius.

Natalia Vodianova for Louis Vuitton Spring/Summer 2008

Christy Turlington for Louis Vuitton Autmn/Winter 2000

With campaigns for the likes of Barneys New York, Chloe and Y-3 already under her belt, Karmen Pedaru has been chosen to front both the Emporio Armani and Fendi advertisments so expect to be seeing a lot more of her. I'll admit when I heard the name I wasn't immediately familiar with her but when I looked it up I was a bit embarrassed that she wore so many of my favourite looks from the latest shows and I didn't recognise her! She walked for all the big designers including Oscar de la Renta, Chanel, Burberry, Balmain, Chloe, Louis Vuitton, Stella McCartney, Jean Paul Gaultier, Gucci, Michael Kors, Fendi, Dries Van Noten, Celine, Isabel Marant etc.

Rumour has it the Emporio Armani campaign was recently shot rather informally (no studio, no unrealistic lighting, no security teams) in full view of the public on the streets of New York with Karmen donning several black ensembles. Can't wait to see it!

Karmen Pedaru walking for Burberry Autumn/Winter 2010

Karmen Pedaru walking for Burberry Autumn/Winter 2010

More soon.
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