Maison Martin Margiela has been one of the houses favoured by fashion insiders for three decades. Founded in Paris in 1988 by the elusive Martin Margiela (he has never had his photo taken), the house is known for it's largely monochromatic and deconstructed design aesthetic, as well as its trademark four white stitches which tack the label to the inside of garments and is said to be demonstrative of Martin's anti-logos approach to branding.
It will be interesting to see how this is interpreted into a mass-produced line with H&M and if it will be able to have the same impact as H&M's past collaborations with brands such as Versace whose iconic prints could more easily watered down. All will be revealed on November 15th when the collaboration - which will include both men's and womenswear - will launch in stores and online.
'Ye know's what's up: