Having seen the popularity of the house of Balmain soar under Christophe Decarnin from 2005 until April of this year when he parted ways with the French label, new head designer Olivier Rousteing is set to make waves already by announcing the creation of a diffusion line.
Previously the head of Balmain's womenswear studio, Rousteing took the top spot after apparent tension between Decarnin and Balmain's Chairman and Chief Executive Officer Alain Hivelin proved too much - a source of which was rumoured to be this proposed diffusion line which had fashionistas buzzing years ago but never came to fruition.
Wasting no time after Decarnin's departure, the line, which will be named 'Pierre Balmain' after the founder of the brand, will be available to buy THIS SEPTEMBER!
Although there is no word of price point yet, we are promised that the line will be considerably more affordable than its catwalk counterpart which saw women eagerly putting their names on waiting lists for £3000 leather trousers and those iconic strong-shouldered jackets at the height of 'Balmainia'.
Balmain Ready-to-Wear Spring/Summer 2011
Balmain Ready-to-Wear Autumn/Winter 2010
Fans of the notoriously expensive rock 'n' roll label - which is favoured by the likes of Kate Moss and French Vogue Editor-in-Chief Emmanuelle Alt - better get saving now..
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Portrait photo from the Telegraph and catwalk photos from Style.com