While most people were off enjoying candlelit dinners for two or snuggling up watching cheesy romantic comedies this Valentine's Day, the British fashion world was at the Elle Style Awards honouring the best in the business.
The award of the night, went to girl-of-the-moment Emma Watson who was declared this year's 'Style Icon'. Everyone's favourite upper East-sider, Blake Lively accepted the award for 'Best TV Star' and somewhat controversially Cheryl Cole was given the gong for 'Best Music'. The award for 'Breakthrough Talent' went to my new favourite red carpet-er, Noomi Rapace of 'The Girl with the Dragon Tattoo'.
When it came to the real fashion awards of the night, Elle presented recent British Fashion Council/Vogue Fashion Fund recipient, Christopher Kane with 'Best British Designer'. 'Best Accessories Designer' went to Mulberry's Emma Hill and 'Best Jewellery Designer' went to Dominic Jones. Recognising emerging talent, the 'Next Young Designer' accolade was given to design duo Meadham Kirchhoff. Fashion darling and all-round cutie, Coco Rocha deservedly won 'Model of the Year'. Britain's First Lady, Samantha Cameron was even on hand to present Tom Ford with the award for 'Best International Designer'. Following in the footsteps of fellow supermodel Naomi Campbell at last year's awards, Helena Christensen was honoured for her 'Outstanding Contribution to British Fashion'.
Of course, with it being the 'style' awards, what people wore was of paramount importance..
Alexa Chung in Yves Saint Laurent
Presenting the awards was last year's Style Icon, Alexa Chung who looked great in blue YSL. Never one to put a proverbial sartorial foot wrong, the slit at the waist makes this relatively demure dress subtly sexy, and the mid-length is perfectly on-trend.
Caroline Sieber in Mark Fast
Stylist to the stars, Caroline Sieber looks like an absolute bombshell in this sexy Mark Fast number. Envious? Me?
Noomi Rapace in Burberry Prorsum
So far so impressed. After donning Givenchy couture at the BAFTAs, Noomi chose a stunning Spring green, ruched minidress by Burberry Prorsum, all in the same week. Definitely deserving of best red carpet breakthrough in my book. I only wish it had a couple of extra inches on the hem..
David Gandy in Dolce & Gabbana
Men take note. This is how it's done.
Emma Watson in Hakaan
Emma Watson went for flirty and fun in a cut-out Hakaan minidress. The slicked-back hair is very on-trend and adds a touch of grown-up glamour to her look.
Designer-of-the-moment, Christopher Kane went for fashion's favourite ensemble - black on black on black.
Courtney Love in Givenchy couture
Famously hit or miss, Courtney Love was most definitely a hit in this beautiful Givenchy couture gown. The sheer sleeves and decolletage give a hint of sex appeal whilst remaining demure and elegant. I also love how she didn't ruin it by over-accessorising. Kudos.
Cheryl Cole in Alexander McQueen
Cheryl looked gorgeous in a simple red McQueen dress with a plunging neckline.
Blake Lively in Pucci
Although I'm not completely sold on this boho-chic Pucci dress, I am head over heels in love with the colour, and there's no denying how stunning Blake Lively looks in it.
Thandie Newton in Louis Vuitton
For me, Thandie Newton is elegance personified. She always looks so comfortable and chic and really owns whatever she is wearing. This time the actress opted for a colourful, sexy 70's look by Louis Vuitton.
Never one to shy away from a style statement, fashion darling Henry Holland wore a skinny denim effect(?) suit.
Pixie Geldof in House of Holland
Pixie Geldof donned a printed purple 70's creation from designer friend, Henry Holland's latest collection.
More soon. Follow the twitter for by-the-minute updates.
All photos courtesy of Elleuk.com