The BRIT award has been given a very fashionable makeover. In order to keep the 34-year-old ceremony innovative and exciting the organisers have unveiled their plans for the iconic statuette to become a blank canvas that can be redesigned every year by a leading British creative. And who better to design the first of the new generation BRIT awards than everyone's favourite eccentric grandmother of British fashion, Dame Vivienne Westwood?
Dame Vivienne Westwood and her design for the new BRIT award
BRIT Awards Chairman David Joseph said of the choice, "She continues to be unique, innovative, not to mention massively inspired by music and vice versa. We are honoured she accepted our offer of designing 2011's trophy."
Appropriately wrapping the award in a Union Jack-printed toga, Westwood's design has managed to make this prestigious award all the more covetable. Westwood also took this opportunity to further the cause she's been fighting for years, writing the words "Stop! Climate change" on the bottom of the trophy. The only question now is, how can they possibly top this next year?
You can catch the BRIT Awards live on ITV1 on 15th February.
Photo from Telegraph fashion